soft sell

soft sell
soft sell
selling that relies on subtle suggestion rather than high-pressure salesmanship

English World dictionary. . 2014.

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  • soft sell — ➔ sell2 * * * soft sell UK US noun [S] ► MARKETING a way of trying to sell something to someone by persuading them gently that they want or need it: »Advertisers are adopting the soft sell for those who enjoy housework. ► COMMERCE something that… …   Financial and business terms

  • soft sell — soft′ sell′ n. bus a method of advertising or selling that is quietly persuasive, indirect, and sophisticated (opposed to hard sell). • Etymology: 1950–55 soft′ sell′, v.t. sold, sell•ing, adj …   From formal English to slang

  • soft sell — n [singular] a way of advertising or selling things that involves gently persuading people to buy something →↑hard sell …   Dictionary of contemporary English

  • soft sell — noun singular a way of advertising or selling products by persuading people to buy them in a relaxed and pleasant manner ─ compare HARD SELL …   Usage of the words and phrases in modern English

  • soft sell — ► NOUN ▪ subtly persuasive selling …   English terms dictionary

  • soft sell — noun suggestive or persuasive advertising • Hypernyms: ↑advertising, ↑publicizing * * * noun : the use of suggestion or persuasion in selling rather than aggressive pressure compare hard sell * * * a method of advertising or selling that is… …   Useful english dictionary

  • Soft sell — In advertising, a soft sell is an advertisement or campaign that uses a more subtle sales message, in opposition to a hard sell.Theorists have examined the value of repetition for soft sell versus hard sell messages to determine their relative… …   Wikipedia

  • soft-sell — /sawft sel , soft /, v., soft sold, soft selling, adj. v.t. 1. to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft sell a new perfume. adj. 2. (of a sales technique) quietly or indirectly… …   Useful english dictionary

  • Soft Sell — Advertising and sales practices denoted by subtle language and a non aggressive technique. A soft sell is designed to avoid angering potential customers and pushing them away. Because soft selling is a low pressure sales technique, it may not… …   Investment dictionary

  • soft sell — also soft sell N SING A soft sell is a method of selling or advertising that involves persuading people in a gentle way rather than putting a lot of pressure on people to buy things. I think more customers probably prefer a soft sell. Ant: hard… …   English dictionary

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